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Estamos en la era de las noticias falsas. Todos alguna vez recibimos noticias a través de una aplicación de mensajería instantánea, creímos firmemente que era verdad y luego descubrimos que era una mentira. Ahora, que nos enfrentamos a una situación de pandemia totalmente inusual, están pululando y sus impactos son a menudo desastrosos.

Pero, ¿cómo sabemos...

Cada crisis genera algún tipo de crecimiento como efecto secundario. Con la pandemia del coronavirus, el mercado enfrenta una oportunidad de evolucionar con respecto a la adhesión al trabajo remoto y la creación de una cultura en este sentido por parte de las organizaciones.

Por el momento, la necesidad de aislamiento individual está obligando a un gran nú...

February 24, 2020

This approach shares impressions and lived experiences about the importance of having a great team in Latin America of our own.

What we learn over time is that it takes us about a year to learn a new job. New chair, new desk, and new experiences. When I started at the agency, I realized after a while that one of our strengths was the possibility of working...

February 10, 2020

Media lists are not the most exciting parts of PR, but a well-put-together media list is a crucial  piece of any successful campaign. No matter if you are informing about a new product launch, or offering commentary for a developing industry story, the quality of your media list will have insidence in relation with the  quality and quantity of coverage yo...

January 18, 2020

In Public Relations is a trend: we have to know our customer. So we have a powreful and low-cost tool in market research: online surveys are one of the most powerful and popular tools we use to uncover interesting insights. Online surveys have multiple impactful applications such as generating mentions and interesting stories in quality industry and top-t...

January 16, 2020

Slow food. Slow life. The paradigm changes are as real as they are permanent in our new century culture. The old paradigms associated with the culture of mass consumption represented by the ideals of "better bigger and faster" are in decline, and new generations of young clients have developed a new awareness about the world around them.

A concern for the...

January 2, 2020

Take a peep into the basics of UX definition & development to help leverage your business strategy.

Despite being told not to, we still judge a book by its cover. In this day and age, we should know better than to decide by appearances.

What’s worse is that our attention spans are getting shorter. We prefer 30 second videos and highly visual content over re...

January 2, 2020

1. Instagram stories will be even more important for companies

Remember when the general consensus about Instagram stories was that Instagram was just trying to copy Snapchat? The stories already serve as another way for users to come into contact with a business on Instagram and finally end up on the landing page or website of that business.

However, it se...