Nvidia Project | marketcross

MarketCross for NVIDIA

"A really challenging regional PR project"

Content platform for the Latin American Exellence Awards

About the customer

Project Briefing

NVIDIA hired Marketcross in the first quarter of 2017, to manage its regional communications and media relations in Spanish Latam, including Argentina, Chile, Colombia, Peru and Mexico.

The Challenge!

...was to communicate in different countries at the same time, but maintaining a consistent brand image and also achieving local sales goals.

Our Goal!

To integrate NVIDIA´s corporate guidelines but also taking into account local culture and different communication ways of each market.

The Fact

... most latin american countries share the same languaje (spanish), but local culture, idisioncracy and dialects are quite different. To communicate better you have to adjust the messages to each territoriy.

Implemented Strategy

We put toghether a regional team, supported by a local structure in each country, so we can get the local flavor, but managed in a centralized way by an account director.

Account Managers refined and built local databases that included media specific outlets and influencers of each involved country.

The Effort

We were always focused on keeping the pace to cover all the activities, launchings and key messages that NVIDIA wanted to communicate in any of the five involved countries.

Dozens of press releases and hundreds of contents were managed, localized and issued to previously targeted media outlets.

Other challenge was to keep moving the internal approvals so as the contents were available for media at the correct timing.