MarketCross for NVIDIA
"A really challenging regional PR project"
Content platform for the Latin American Exellence Awards
About the customer
Project Briefing
NVIDIA hired Marketcross in the first quarter of 2017, to manage its regional communications and media relations in Spanish Latam, including Argentina, Chile, Colombia, Peru and Mexico.
The Challenge!
...was to communicate in different countries at the same time, but maintaining a consistent brand image and also achieving local sales goals.
Our Goal!
To integrate NVIDIA´s corporate guidelines but also taking into account local culture and different communication ways of each market.
The Fact
... most latin american countries share the same languaje (spanish), but local culture, idisioncracy and dialects are quite different. To communicate better you have to adjust the messages to each territoriy.
Implemented Strategy
We put toghether a regional team, supported by a local structure in each country, so we can get the local flavor, but managed in a centralized way by an account director.
Account Managers refined and built local databases that included media specific outlets and influencers of each involved country.
The Effort
We were always focused on keeping the pace to cover all the activities, launchings and key messages that NVIDIA wanted to communicate in any of the five involved countries.
Dozens of press releases and hundreds of contents were managed, localized and issued to previously targeted media outlets.
Other challenge was to keep moving the internal approvals so as the contents were available for media at the correct timing.
Shocking Results in only 6 months!
On October 2017, NVIDIA asked for a fist middle term review, and results were really outstanding.
1399 published stories
50 contents produced and/or distributed
46 managed interviews
16 product reviews
arranged
47 other media
requests
identified and
supported
4 events
supported
47 codes review arranged
256 millions OTS (opportunity to see) produced!
CONTACT US
Online and by phone
If you are looking for high impact, creative and excellent communications, contact us here:
MarketCross
Headquarters
MarketCross Argentina
1815 Viamonte 12 Floor "G". Buenos Aires, Argentina. Tel: 54-11-52580340.
MarketCross Brazil
Rua Leopoldo Couto Magalhães Junior, 758 11° andar – Itaim Bibi – São Paulo/ SP Tel:04542-000 55 (11) 2505-9283
MarketCross Chile
Apoquindo Nº 5583
Oficina 91, piso 9
Las Condes, Santiago, Chile
+56 (2) 24405103
MarketCross Colombia
Calle 100 N°8 a 55 Torre C Piso 10 World Trade Center. Bogotá, República de Colombia. Tel: (571) 646 7439
Market Cross Mexico
Paseo de la Reforma 180, piso 14, Oficina 1434. Colonia Juárez, CP: 06600, Delegación Cuauhtémoc. Ciudad de México. Tel: + 52 (55) 4124 0386
MarketCross Peru
Avenida Del Ejercito 2191, Oficina 202, San Isidro, Lima , Perú. Tel: (51-1) 980402453