Designing Digital Products & Platforms: user experience as a milestone of Business Strategy
Take a peep into the basics of UX definition & development to help leverage your business strategy.
Despite being told not to, we still judge a book by its cover. In this day and age, we should know better than to decide by appearances.
What’s worse is that our attention spans are getting shorter. We prefer 30 second videos and highly visual content over reading lengthy articles. We don’t have the patience to deal with substandard products. If there is an issue, we demand a near-instant response and resolution.
In pursuit of innovation, many entrepreneurs have successfully and quickly built their empires on killer user experience (UX).
Superior experience breeds loyalty, engagement and advocacy. Until they’ve had a bad experience, users rarely look elsewhere. Habit is second nature, after all. Either way, things start to get interesting from a sales & marketing point of view when consumers start looking for alternatives. A striking 93% of all online experiences begin with a search and close to three quarters end within the organic results on page one.
It’s estimated that an average web user doesn’t go past the first five listings on a search engine results page (SERP). Which leads to the said ‘book cover’ for companies and whether their websites are optimised to take advantage of the rapidly changing consumer expectations. Turns out, even the largest companies don’t take the use of vital digital health ‘supplements’ to enable better online search discoverability.
First impressions matter. A company’s website and social channels are the first point of contact for any prospective clients. Thus, they need to ‘WOW’ in order to capture a client’s attention. Whilst 79% of consumers would rather watch videos than read about a product, over a third of the top 300 global companies don’t have videos on their websites according to IDC research in 2018.
The good news is that as the complexities of natural language become better captured and understood by AI, so we can fully design, program and better control . Hopefully, chatbots haven’t talked themselves out of businesses with some early cautionary tales of going off script. Working smarter not harder should be the focus of UX design, tech innovation and meeting customer expectations, it’s time to take a giant step forward.