Perspectives on reputation, communications, marketing, and AI from the team behind The Crossover Effect.
AI-Powered Presence
AI can draft a document or generate ten headlines in seconds — that's no longer an advantage, it's a baseline. The real differentiator begins in the space AI doesn't occupy.
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AI-Powered Presence
"The best prevention tool is information." A conversation with Fernanda Palomino Díaz (Gen Digital) on generative AI, fraud, and why digital-safety education can't start too early.
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Strategic Narrative
How we turned Zebra Technologies' behind-the-scenes infrastructure into a press story journalists, customers, and prospects could understand, feel, and retell — anchored to the World Cup.
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AI-Powered Presence
Generative AI depends on structured, verifiable, credible sources — and that's exactly what a well-crafted press release and real media relations provide.
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Strategic Narrative
How we turned regional media convenings in São Paulo, Querétaro, and Mexico City into strategic relationships — because impact isn't measured by a completed agenda, it's measured by what keeps growing after the lights go off.
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Strategic Narrative
International strategic communication in high-uncertainty contexts: why the ability to sustain trust without definitive answers has become a decisive competitive advantage.
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Strategic Narrative
Issuing press releases is no longer enough. Based on a recent PR for Business infographic, we analyze which profiles are leading the B2B tech conversation — and why brands should pay attention.
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Company News
A look back at our press relations work for Avast and NVIDIA, and the sustainability campaign for Caritas Chile.
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